Our Team

Photo of Paul Thaden.

Paul Thaden


25+ years of extensive Consumer Electronics industry experience.

  • Accomplished retail sales executive with a track record of new business development in the Mobile Handset Category
  • Manufacturer’s Representative Principal for nearly 10 years
  • Representing the Manufacturer from Tier One brands to Start Ups
  • Factory Sales Manager, Philips Consumer Electronics
  • Retail Buyer, Best Buy Corporation


Chris Stone


20+ years in the CE industry. Multi-channel sales experience in both physical and digital products.

  • Proven sales and distribution executive with demonstrated success leading and expanding a diverse portfolio of products and services throughout North America
  • Leading clients in developing and implementing new sales initiatives for both traditional and non-traditional retailers
  • Manufacturer’s Representative Principal for over 10 years
  • Director of Sales, Navarre Corporation


Brian Garber

National Account Manager – US

Extensive experience in retail sales and operations. Brian worked for a large North American software distribution company for 7 years prior to joining the USI Sales team.

He has developed strong relationships with many software and electronics buyers across numerous US retailers. Through these relationships, he drives new opportunities and growth at retail. Brian’s strong sales operation background combined with his attention to detail, has established his proven track record of driving sales and achieving the best possible results for all parties.


Nina Greenburg

National Account Manager – US

Background in Consumer Electronics, Accessories and software distribution for over 15 years.

Nina has worked with national brick & mortar accounts while leading the e-commerce team and segment. Nina’s responsibilities since joining USI are handling Amazon, Staples, Depot, as well as Newegg and other e-commerce customers.


Desiree Nelson

Channel Marketing Manager

With 16 previous years of professional retail experience, Desiree is well versed in managing multiple brands that require unique and complex strategies to achieve business goals.

She is responsible for account management, marketing strategy and program planning, budget management and performance tracking with USI Sales' Adobe relationships.


Laura Thomas

Account and Marketing Analyst

Responsible for assisting with reporting and sales analytics along with communicating with retail customers and vendor partners.

Laura's previous experience as a Target Buyer and working in distribution are key to building strategic marketing plans and building efficiencies in our vendor programs at retail.


Melissa Gottschalk

Inside Sales

Melissa works closely with the USI Sales Team and is responsible for operations for key accounts including vendor on boarding, item setups, SKU management and sales reporting. Melissa works very closely with the retail merchant teams and vendor partners.

Melissa worked in the promotional products industry for 7 years and as marketing events coordinator prior to joining the USI Sales team. Her previous client-facing experience and passion for success drives her mission of building and strengthening client relationships while providing the best service possible.


Nicole Burke

Finance/Office Manager/Sales

Strong background in Finance and Human Resources from her 13 years at Navarre Corporation.

During her time with Navarre she was key in employee recruitment and retention, accounting process management and financial reporting. Her current position with USI lends her to a number of operational and sales duties in the organization including Financial Controller, HR coordinator, Sales support and Back Office management.